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From the L5 orbit
AI automation insights, AV industry perspective, and the thinking behind how we engineer marketing systems.
Story · June 11, 2026
Most AV integrators don't lose projects to better competitors · they lose them to silence in the inbox. The pattern I kept seeing, the background that shaped how I fixed it, and the philosophy behind the name.
Playbook · June 9, 2026
The research on lead response time is brutal and almost nobody in AV acts on it. Here is the data, what it means for integrators, and what closing the gap actually takes.
Perspective · June 6, 2026
Premium AV buyers behave like premium buyers everywhere: they reward competence, speed, and respect for their time. Here is what that means inside an Instagram inbox.
Perspective · June 3, 2026
More than three-quarters of integrators still run on spreadsheets, and the industry keeps telling them to feel bad about it. The real leak is upstream of any CRM.
