L5 Relay · Foundation tier

Every lead enters your orbit, or escapes it.

The stable point

The L5 point is where objects hold a stable orbit without drifting away. This calculator models what the Foundation tier ($5,000 Build Fee + $3,500/mo) captures for your business. Move the sliders · the orbit responds.

The gap

42 hrs

minutes

The average company answers a web lead in 42 hours. Foundation calls back in minutes, not hours · scroll on and model what that gap is worth.

src · Harvard Business Review audit of 2,241 companies

Orbit capture · live model

Run the numbers on your own pipeline.

Mission parameters

Monthly inbound inquiries

Calls, forms, DMs. We work with companies at 15+/mo.

25 /mo

Average project value

CE Pro 2025 median residential project: $12,500. Set this to your average ticket · luxury theater work runs far higher.

$12,500

Close rate on consultations

Typical close on qualified consults runs 30-40%.

30%

Lead-to-consult rate · today vs with L5

Harvard Business Review audit of 2,241 companies: 42-hour average response · 23% never respond. Leads called in 5 minutes vs 30 are 21x more likely to qualify. Default kept conservative.

10% -> 30%

today

with L5

[ defaults kept conservative ]

the gold fractions are your quality leads

Strong return

4.8× in year one · pays back in 1 mo

payback on the Build Fee

0.3mo

months of net gain until the Build Fee is recovered

$5,000 Build Fee · month 0

twelve $3,500 graduations · the retainer cadence is the yardstick

weight and balance

Incremental revenue / yr$225,000

Build Fee-$5,000

12 x $3,500 retainer-$42,000

net · year 1 vs $47,000$178,000

Year-1 ROI

4.8x

One project covers

3.6 mo

where it comes from

Today

With L5

Inquiries

× reply rate · 10% → 30%

Consults

2.5

7.5

× 30% close

Projects

0.75

2.25

× $12,500 each

Revenue / mo

$9,375

$28,125

Incremental revenue

+$18,750 / mo

Model assumptions & sources

Foundation is the AI capture layer only (after-hours and overflow voice agent, callback in minutes, Instagram and Facebook chat, SMS) · no paid traffic is modeled. Supporting data: leads are 21x more likely to qualify when a lead is called in 5 minutes vs 30^src and the odds of even reaching them are 100x higher at 5 minutes than 30^src; the average company takes 42 hours to respond to a web lead^src and 23% never respond (Harvard Business Review audit of 2,241 companies)^src. Estimates are illustrative, not a revenue guarantee. L5 Relay · Foundation ROI calculator.

your inputs · 25 /mo · $12,500 avg · 30% close · 10% -> 30% · payback 1 mo

On the clarity call we run these against your real numbers · and you watch the system answer, qualify, and book live.

Book a clarity call

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