What missed leads cost an AV integrator
Models the Foundation tier ($5,000 Build & Launch Fee + $2,000/mo) against your numbers.
Run the numbers on your own pipeline.
Your inquiry volume, your average ticket, and verified response-time research. Move the sliders, the readouts follow.
Your numbers
Calls, forms, DMs and referral texts.
CE Pro 2025 median residential project: $12,500src. Set your average ticket.
Default 30% · set it to your actual.
Lead-to-consult rate · today vs with L5
Set both to what you believe. The research below measures response speed, not consult rate.
+1.5 consults a month · +0.5 projects a month
2.5x year-one revenue · healthy
+1.5 consults a month · +0.5 projects a month
2.5x year-one revenue · healthy
Build & Launch Fee recovered in
1.4mo
months of net gain
retainer months to recover the fee · each cell is one $2,000 month
Year one · gain vs cost
Year-one revenue multiple
2.5x
before your margin
One average project covers
6.25 mo
of retainer
Where it comes from
Inquiries
today 25
with L5 25
Consults
today 2.5
with L5 4
Projects
today 0.75
with L5 1.2
Revenue / mo
today $9,375
with L5 $15,000
Incremental revenue
+$5,625 / mo
Model assumptions & sources
- Foundation is the capture layer · the after-hours Voice Agent, speed-to-lead callbacks in about 90 seconds and the DM Agent on Instagram and Facebook. No paid traffic is modeled.
- The lift you set is the model · the default (10% → 16%) is a modest assumption, not a measured result. The upside case sets 30%.
- Close rate default 30% on qualified consults · set it to your actual.
- Twelve months of lift are counted from signing.
- Leads contacted within 5 minutes convert 8x better than leads first reached between 5 minutes and 24 hourssrc · 2021 study across industries.
- Only 0.1% of inbound leads get a response that fastsrc · 2021 study across industries.
- Among companies that answered a demo request, the average first reply took 29 hrssrc · 2024 audit of 1,000 B2B software companies · not home services.
- 63.5% never respondsrc · 2024 audit of 1,000 B2B software companies · not home services.
- Estimates are illustrative, not a revenue guarantee.
+1.5 consults a month · +0.5 projects a month · 2.5x year-one revenue · healthy · payback 1.4 mo
your inputs · 25 /mo · $12,500 avg · 30% close · 10% → 16% · payback 1.4 mo
On the Clarity Call we run these against your real numbers · and you watch the system answer, qualify, and book live.
the link reopens this calculator exactly as you set it