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Neo-marketing · built only for AV integrators
A dedicated theater can run $60K-$100K. L5 Relay installs an AI voice and chat system that catches the calls and DMs your team misses · nights, weekends, overflow · qualifies against your project criteria, and books consultations straight into your calendar · while your team is on installs.
$29B US custom AV market
~20,000 US integrators
41% of online bookings arrive after hours
01 · The leak
A homeowner ready to spend five figures on a theater doesn't wait politely. The response-time research is unambiguous.
The research
21x
more likely to qualify when a lead is called in 5 minutes vs 30
src · MIT-affiliated lead-response study, 2007100x
higher odds of reaching a lead called in 5 minutes vs 30
src · MIT-affiliated lead-response study, 200742 hrs
average response to a new web lead among companies that responded
src · Harvard Business Review audit of 2,241 companies23%
of companies never respond to their leads at all
src · Harvard Business Review audit of 2,241 companiesAnd the same audit found firms that start contact inside the first hour are ~7x as likely to qualify the lead as those that wait even an hour longer. Your competitors are not answering at 9pm on a Saturday. Neither are you. That is the gap this system closes.
02 · Engage · after-hours and overflow
Every DM gets a real answer in seconds · project type, budget range, location, timeline. FAQs handled. Tire-kickers filtered before they cost your team an hour.
03 · Qualify · two paths
Decisive leads book straight onto your calendar. Hot-but-hesitant leads get a callback from the AI voice agent in minutes, not hours · deep qualification, objections answered, booked live on the call.
04 · Relay · the handoff
The AI hands off a qualified, scheduled prospect with the full transcript attached. Humans do what humans are for: the relationship, the design conversation, the close.
05 · Stable orbit
One integrated system · voice, chat, SMS, portal · holding every inquiry in a stable orbit until it books.
03·What we run
Voice and chat are the core product on every tier. Ads, SEO, and social stack on top · in that order, for a reason.
04·Deployment sequence
T-01
We audit your current lead flow: IG DMs, call handling, web forms, response times. You see exactly where leads are leaking and what it costs.
T-02
Knowledge Base built on your services, brands, and qualifying criteria. Voice agent and chat setters trained on how you actually talk about projects.
T-03
Carrier-level call forwarding, social channels connected, calendar wired, your existing tools left exactly where they are. 2-3 hours of your time, total.
T-04
Monthly Knowledge Base updates, script refreshes, and a performance report on the 1st: calls handled, leads qualified, consults booked.
05·Built for how integrators run
We work with companies running 7-15 people, where the owner is still the de-facto sales department. The system meets you where you are · no rip-and-replace, no new software to learn.
The math vs. an admin hire
$50K-$80K
a year for an office admin who works business hours, takes PTO, and might move on within a couple of years
$42K
a year for Foundation · catching overflow and after-hours calls nights and weekends
An office admin runs $50K-$80K a year on business hours, with PTO and turnover. Foundation runs all year at $42K · and it picks up the calls that come in after the lights go off.
06·Pricing · full transparency
Every tier includes the full integrated capture system · voice, chat, SMS, portal. The upper tiers add traffic and brand-building on top.
Get the leaks plugged
$3,500/mo
+ $5,000 one-time Build Fee
3-month minimum · then month-to-month
Integrators already getting inquiries but losing them to slow response.
Replace the admin you can't hire
$6,500/mo
+ $7,000 one-time Build Fee
6-month minimum · then month-to-month · ad spend $2,500+/mo (yours)
Established companies ready to add paid traffic on top of airtight capture.
Scale the pipeline
$9,500/mo
+ $9,500 one-time Build Fee
6-month minimum · then month-to-month · ad spend $3,500+/mo (yours)
Companies building a brand, not just a pipeline · full growth engine.
| What changes between tiers | Foundation $3,500/mo + $5,000 Build Fee | Integration $6,500/mo + $7,000 Build Fee | Full System $9,500/mo + $9,500 Build Fee |
|---|---|---|---|
| Terms | |||
| Monthly retainer | $3,500/mo | $6,500/mo | $9,500/mo |
| One-time Build Fee | $5,000 | $7,000 | $9,500 |
| Minimum term · then month-to-month | 3 months | 6 months | 6 months |
| Ad spend minimum · client-managed, separate from the retainer | Not included | $2,500+/mo | $3,500+/mo |
| Capture · voice | |||
| Voice agents | Single new-business agent | Receptionist · new business · service | Adds trade partner / GC / designer routing |
| After-hours and overflow coverage · carrier-level forwarding | Included | Included | Included |
| Speed-to-lead callback in minutes on form submissions | Included | Included | Included |
| Service and repair triage · existing-customer support | Not included | Included | Included |
| Voice minutes per month | 250-400 | 600-800 | 1,000+ |
| Outbound cold-lead reactivation calls | Not included | Not included | Quarterly campaign |
| Capture · chat and DMs | |||
| Instagram DMs and Facebook Messenger · answered and qualified | Included | Included | Included |
| WhatsApp where it fits your market | Included | Included | Included |
| Outbound SMS speed-to-lead · confirmations and reminders | Included | Included | Included |
| Trade partner conversation flow | Not included | Included | Included |
| Ad campaign integration · UTM-tracked chat flows | Not included | Included | Included |
| Comment-to-DM automation on ad posts | Not included | Not included | Included |
| DM nurture and cold-lead reactivation sequences | Not included | Not included | Included |
| Advanced lead scoring with hot-lead alerts | Not included | Not included | Included |
| Growth | |||
| Digital ads · built and managed in-house | Not included | Google and/or Meta · 1-2 platforms | Google Search + Meta both active · bi-weekly creative |
| SEO | Not included | Foundational · 20-30 keywords, 4-6 posts/mo | Advanced · 50+ keywords, 8-12 posts/mo, link building |
| Social media management | Not included | Not included | 15-20 posts/mo · portfolio content |
| Strategy cadence | Not included | Monthly strategy call | Quarterly growth review · priority support |
| Infrastructure · every tier | |||
| Omni client portal · leads, transcripts, recordings · no SaaS fee | Included | Included | Included |
| Calendar integration · consultations land direct | Included | Included | Included |
| Dedicated phone number · carrier-level forwarding | Included | Included | Included |
| Custom Knowledge Base built on your projects | Included | Included | Included |
| Monthly performance report · delivered the 1st | Included | Included | Included |
| Cadence | |||
| Knowledge Base updates | Monthly | Bi-weekly | Weekly |
| Chatbot script refresh | Quarterly | Bi-monthly | Monthly |
| Talk through Foundation | Talk through Integration | Talk through Full System | |
Monthly retainer
F
I
FS
One-time Build Fee
F
I
FS
Minimum term · then month-to-month
F
I
FS
Ad spend minimum · client-managed, separate from the retainer
F
I
FS
Voice agents
F
I
FS
After-hours and overflow coverage · carrier-level forwarding
F
I
FS
Speed-to-lead callback in minutes on form submissions
F
I
FS
Service and repair triage · existing-customer support
F
I
FS
Voice minutes per month
F
I
FS
Outbound cold-lead reactivation calls
F
I
FS
Instagram DMs and Facebook Messenger · answered and qualified
F
I
FS
WhatsApp where it fits your market
F
I
FS
Outbound SMS speed-to-lead · confirmations and reminders
F
I
FS
Trade partner conversation flow
F
I
FS
Ad campaign integration · UTM-tracked chat flows
F
I
FS
Comment-to-DM automation on ad posts
F
I
FS
DM nurture and cold-lead reactivation sequences
F
I
FS
Advanced lead scoring with hot-lead alerts
F
I
FS
Digital ads · built and managed in-house
F
I
FS
SEO
F
I
FS
Social media management
F
I
FS
Strategy cadence
F
I
FS
Omni client portal · leads, transcripts, recordings · no SaaS fee
F
I
FS
Calendar integration · consultations land direct
F
I
FS
Dedicated phone number · carrier-level forwarding
F
I
FS
Custom Knowledge Base built on your projects
F
I
FS
Monthly performance report · delivered the 1st
F
I
FS
Knowledge Base updates
F
I
FS
Chatbot script refresh
F
I
FS
No appointment-volume guarantees · run from anyone who offers one. Instead, you watch the system work before you sign: on the clarity call we run a live demo where the AI answers, qualifies, and books in real time. Month-to-month with no commitment is available at a 17.5% premium.
07·Proof you can verify yourself
Every claim on this site is testable before you sign · try the system as a lead, watch it run live on the call, and check every number against its source.
Try it as a lead
L5 Orbit AV is a fully configured demo account · DM it, or have the voice agent call you and try to shake it off script.
Watch it work first
Before anyone signs anything, you watch the AI answer, qualify, and book in real time · no deck, no pitch theater.
Check the numbers
11 claims are registered with publisher, year, and link · the sources page lists every one, including the figures we removed for weak sourcing.
0x
more likely to qualify when a lead is called in 5 minutes vs 30
src · MIT-affiliated lead-response study, 2007Talk to the founder
No account managers, no handoffs · the founder runs the audit, the build, and the monthly reviews personally.
08·The Omni portal
Calls, DMs, transcripts, recordings, booking status · your whole pipeline in a branded portal at yourcompany.l5relay.io. Included in every tier. No per-seat SaaS fee, ever.
09·Run your numbers
The Foundation ROI model runs on your inquiry volume, your average ticket, and verified response-time research · not hype. Move the sliders, watch the orbit fill.
10·Straight answers
The same questions come up on nearly every clarity call. Here are the answers.
Book a 30-minute clarity call. We audit your lead flow, run a live demo · you watch the AI answer, qualify, and book in real time · and you get a straight answer on fit.
30 minutes · no deck · live demo on the call
