Skip to content
L5 Relay
Book a Clarity Call
Services · full inclusions

Lead capture and marketing for AV integrators

One capture system in every tier. Ads, SEO and GEO (generative engine optimization), and social stack on top when you're ready to add traffic.

Book a Clarity CallTry it as a lead

Three tiers · pick the one that matches where you are

I · Foundation

Get the leaks plugged

Integrators already getting inquiries but losing them to slow response.

The capture core

  • Speed-to-lead Voice Agent
  • After-hours Voice Agent
  • DM Agent on Instagram DMs and Facebook Messenger
II · Integration

Replace the admin you can't hire

Established companies ready to add paid traffic on top of airtight capture.

Everything in Foundation, plus

  • Google Ads first, Meta as spend grows
  • Landing pages the ads drive to
  • Core SEO and GEO
III · Full System

Scale the pipeline

Companies building a brand, not just a pipeline · full growth engine.

Everything in Integration, plus

  • Google Ads + Meta both funded from day one
  • Advanced SEO and GEO
  • Content brief + editing
In every tier

Every tier runs the full capture system. The upper tiers add traffic on top.

The same two Voice Agents and the same DM Agent on every build, sharing one Knowledge Base.

All tiers

Two Voice Agents, every tier

A speed-to-lead agent calls a new form lead back in about 90 seconds, fired by your existing website form. An after-hours agent answers after close, on weekends and on overflow, on a dedicated number with carrier-level forwarding · your team still answers business hours.

All tiers

One shared brain

The Voice Agents and the DM Agent pull from the same custom Knowledge Base · consistent answers on every channel.

All tiers

Omni client portal

One place for the whole pipeline · real-time lead status, bookings with prep briefs, call recordings, full transcripts, channel breakdown. Built for desktop and mobile · install it as a web app. No SaaS fee.

All tiers

Calendar

Consultations land on your Google or Outlook calendar through Cal.com · no new calendar to check. Calls and in-person consultations, from any channel, voice or DMs. Every booking also shows in the portal with a short brief of the conversation that led to it, and a morning email lists the day's bookings.

All tiers

What it plugs into

Instagram DMs and Facebook Messenger (you authorize access from your own Meta account · we never hold your password) · your existing phone line, by carrier forwarding · your existing web form · your calendar · the Omni portal, with export on request. Nothing installs into your project tools.

All tiers

Monthly performance review

A written report delivered the 1st business day of each month · calls handled, leads qualified, consults booked, conversion rate, channel breakdown · plus a monthly review call walking through results, optimizations, and Knowledge Base updates.

I · Get the leaks plugged

Foundation

Integrators already getting inquiries but losing them to slow response.

$2,000/mo

Build & Launch Fee
$5,000 · due at signing
Retainer starts
1st of your first full calendar month after go-live
Minimum term
3 full calendar months · then month-to-month
No minimum term
+17.5% on the retainer

Your data · exported free within 30 days if you leave

Guaranteed · 24/7 inbound coverage, callbacks on form leads in about 90 seconds, a monthly report and review call. Why no volume guarantees →

Talk through Foundation

Voice Agents · two on every build

  • Speed-to-lead Voice Agent · calls a new form lead back in about 90 seconds
  • Your existing website form wired to the speed-to-lead agent · wiring, not a rebuild of your form or contact page
  • After-hours Voice Agent · after close, weekends and overflow, through carrier-level forwarding
  • Every call recorded and transcribed · the agent says so at the start

DM Agent

  • Instagram DMs and Facebook Messenger answered and qualified · after hours and overflow
  • WhatsApp · where your customers use it · set up at onboarding
  • Photos, videos and voice notes understood · a homeowner sends a picture of their living room and the agent works with it

Trained on your business

  • New project intake · theater and media rooms, whole-home audio, lighting and shading, control, network · budget, timeline, location, scope
  • FAQs · hours, service area, lead times, deposit policy, the lines you carry (e.g. Control4, Crestron, Savant, Lutron, Sonos, Josh)
  • A Knowledge Base built from your services, criteria and brand voice · nothing goes live without your sign-off
  • Spam and vendor filtering

Booked and handed to you

  • Appointment booking · every qualified lead, call or DM, books straight onto your calendar
  • Human Relay · when a caller or a DM lead needs a person, you get an email and a text with the conversation pinned in your portal · step into any thread yourself, and the agent keeps helping until you do

Knowledge Base updates weekly · agent script refresh monthly

II · Replace the admin you can't hire

Integration

Established companies ready to add paid traffic on top of airtight capture.

$5,500/mo

Build & Launch Fee
$7,000 · due at signing
Retainer starts
1st of your first full calendar month after go-live
Minimum term
6 full calendar months · then month-to-month
Ad spend minimum
$2,500+/mo · yours, in your accounts
No minimum term
+17.5% on the retainer

Your data · exported free within 30 days if you leave

Guaranteed · 24/7 inbound coverage, callbacks on form leads in about 90 seconds, a monthly report and review call. Why no volume guarantees →

Talk through Integration

Everything in Foundation, plus

Voice Agents · nothing gated

  • The same speed-to-lead and after-hours Voice Agents as every tier

DM Agent

  • The same DM Agent as every tier · Instagram, Facebook Messenger, WhatsApp where it fits your market

Growth layer · in-house

  • Ads and capture as one system · the build that runs your ads answers every lead they bring in
  • Google Ads · campaign build, creative, weekly optimization, monthly reporting
  • Meta · ads to people who already visited first, then to new audiences once the budget supports it
  • Landing pages · built to convert and matched to the campaign, included and hosted by us
  • Ad-to-lead tracking · every lead traced back to the ad that brought it
  • SEO and GEO (generative engine optimization · so answer engines recommend you by name) · 20-30 keywords, Google Business Profile, 4-6 posts a month
  • Reporting · a monthly strategy call on performance, priorities, and account health
  • Social media coaching · on the strategy call, what to post and which formats work for AV · guidance only, you run your own accounts
  • Timing · ads launch once access and approvals land, SEO compounds over months

Knowledge Base updates weekly · agent script refresh monthly

III · Scale the pipeline

Full System

Companies building a brand, not just a pipeline · full growth engine.

$8,500/mo

Build & Launch Fee
$9,500 · due at signing
Retainer starts
1st of your first full calendar month after go-live
Minimum term
6 full calendar months · then month-to-month
Ad spend minimum
$3,500+/mo · yours, in your accounts
No minimum term
+17.5% on the retainer

Your data · exported free within 30 days if you leave

Guaranteed · 24/7 inbound coverage, callbacks on form leads in about 90 seconds, a monthly report and review call. Why no volume guarantees →

Talk through Full System

Everything in Integration, plus

Voice Agents · plus quarterly outbound

  • The same speed-to-lead and after-hours Voice Agents as every tier
  • Outbound cold-lead reactivation call campaign · quarterly · runs on your past-lead list, consent-checked and DNC-scrubbed, launched only with your written approval

DM Agent

  • Comment-to-DM capture · Instagram and Facebook ad comments pulled straight into DM qualification

Growth layer · in-house

  • Google Ads and Meta · both funded from day one, with a bi-weekly creative refresh
  • Meta reaches new audiences, not only past visitors · allocation follows performance, reviewed monthly
  • Landing pages · built to convert and matched to the campaign, included and hosted by us
  • SEO and GEO (generative engine optimization) · 50+ keywords, technical SEO, 8-12 posts a month, link building, press
  • Content brief + editing · we send a monthly brief (shot list, scripts, ideas), your team shoots, and we edit the footage into 12 finished posts a month with captions · you publish on your own accounts
  • Priority support · your requests move to the front of the queue
  • Reporting · monthly strategy call, with a full growth review every 90 days
  • Timing · ads launch once approvals land, SEO compounds over months, the month's 12 posts depend on your footage reaching us by a set date

Knowledge Base updates weekly · agent script refresh monthly

Pricing · full transparency

Three tiers. No hidden numbers. No discount theater.

Every price on this page is public, because you shouldn't need a sales call to learn what something costs.

These are our standard terms · the agreement you sign carries the same numbers.

What changes between tiers

Foundation

$2,000/mo

+ $5,000 Build & Launch Fee

Integration

$5,500/mo

+ $7,000 Build & Launch Fee

Full System

$8,500/mo

+ $9,500 Build & Launch Fee

Full capture core · every tierTwo Voice Agents, the DM Agent, Human Relay, one Knowledge Base, the Omni client portal, Cal.com booking, a dedicated number, the monthly review and a direct line to the founder
Capture
Outbound cold-lead reactivation callsNot includedNot includedQuarterly campaign
Comment-to-DM capture on ad postsNot includedNot includedIncluded
Growth
Digital ads · built and managed in-houseNot includedGoogle Ads first · Meta as spend growsGoogle Ads + Meta from day one · bi-weekly creative
Campaign landing pages · built to convert, part of the ads packageNot includedIncludedIncluded
Ad-to-lead tracking · leads traced to the adNot includedIncludedIncluded
SEO and GEONot includedCore · 20-30 keywords, 4-6 posts/moAdvanced · 50+ keywords, 8-12 posts/mo, link building
Social mediaNot includedCoaching on your strategy call · you run your accountsContent brief + editing · 12 finished posts/mo · you shoot and publish
Strategy cadenceMonthly review callMonthly strategy callMonthly strategy call · quarterly growth review
Talk through FoundationTalk through IntegrationTalk through Full System

$2,000/mo

+ $5,000 Build & Launch Fee · due at signing

3 full calendar months minimum · then month-to-month

Full capture core · every tier

Two Voice Agents, the DM Agent, Human Relay, one Knowledge Base, the Omni client portal, Cal.com booking, a dedicated number, the monthly review and a direct line to the founder

Capture

  • Outbound cold-lead reactivation calls

    Not in this tier

  • Comment-to-DM capture on ad posts

    Not in this tier

Growth

  • Digital ads · built and managed in-house

    Not in this tier

  • Campaign landing pages · built to convert, part of the ads package

    Not in this tier

  • Ad-to-lead tracking · leads traced to the ad

    Not in this tier

  • SEO and GEO

    Not in this tier

  • Social media

    Not in this tier

  • Strategy cadence

    Monthly review call

Talk through Foundation
What the money buys elsewhere

The hire you can't make

$4,200-$6,700/mo

Fully loaded · business hours only

The front-office role you keep meaning to fill costs more per month than Foundation at $2,000, and works business hours only. The system covers the nights and weekends nobody was going to work; your team keeps every consultation.

The stack you'd assemble yourself

$1,200-$3,000/mo

3-4 vendors · nothing coordinated

A receptionist service, a messaging platform, a CRM and freelance landing pages · billed separately, sharing no brain, every handoff yours to babysit. One system on one Knowledge Base replaces the stitching, not your team.

Ad-spend minimums

Integration and Full System carry a minimum ad budget, in your own accounts. The reason is in the FAQ below.

Why we set ad-spend minimums →

The stakes · per project

$12,500

CE Pro 2025 median residential projectsrc. Every unanswered call is one of these walking away.

The math · one capture

One captured project pays for months of the system

A single $12,500 project covers 6.25 months of the Foundation retainer. The system only has to not miss one.

Year one · all in

$27,000 across your first twelve months on Foundation

Build & Launch Fee $5,000 · launch month unbilled · 11 retainer months at $2,000 · covering the nights, weekends, and overflow no hire was going to work, while your team keeps every consultation.

Run your numbers
The fine print, out loud

What we guarantee · and what we won't

The questions that come up on nearly every Clarity Call, answered the way we answer them on the call.

No · volume guarantees reward gaming the numbers. What we do guarantee: 24/7 inbound coverage (after hours and overflow), outbound callbacks on form leads in about 90 seconds, a monthly performance report plus a review call, and 30-day cancellation once your minimum term is up. And the Clarity Call includes a live demo · you watch the system answer, qualify, and book before you sign anything.

The Build & Launch Fee is due when you sign and it covers building your system · the Knowledge Base, both Voice Agents, the DM Agent, the portal, Human Relay, your dedicated line, wiring your existing website form to the speed-to-lead callback, and the end-to-end testing before anything goes live. On Foundation that's $5,000 to start, $2,000 a month, three-month minimum. Your monthly retainer doesn't start until the 1st of your first full calendar month after you go live · so you never pay a full month for a month that was mostly setup. There is no partial-month billing and no proration: the stretch between go-live and that first retainer date is unbilled. Your minimum term is counted in full calendar months from that first billing date, never from the day you sign. The Build & Launch Fee is non-refundable, because the build is delivered up front.

Below a certain spend, ad platforms never leave learning mode and results become a coin flip · you'd be paying us to flip it. The minimum is the floor where a campaign can work; we'd rather turn you away than run ads that can't. The budget stays in your name, in your accounts, paid directly to the platforms. We never hold it.

L5 Relay does, in-house. No white-label fulfillment farm, no overseas handoff. We cap how many clients we take on at a time, because Art builds every system. The system doesn't depend on Art being awake: monitoring, Knowledge Base updates and reporting run on a schedule.

About 2-3 hours of your time for the capture layer: access to your IG/FB accounts, call forwarding setup with us on the line, and a conversation about your services and qualifying criteria. Growth tiers add some setup time for ad accounts and website access. We build the Knowledge Base, train the agents, test end-to-end, and go live · typically 2-3 weeks from onboarding start, coordination-dependent.

They can't answer from anything you haven't approved. Every answer comes from a Knowledge Base built on your services, brands, and criteria · and you review and approve it before the system goes live. Nothing goes live without your sign-off. After launch it's reviewed weekly and updated whenever you ask · the agent scripts are refreshed monthly.

You do. Leads, transcripts, recordings, and booking records are yours · that's in the agreement, not a promise. On request within 30 days of ending the service, we export all of it in standard formats, plus your Knowledge Base, at no charge. No lock-in by hostage-taking.

The Build & Launch Fee is non-refundable · it pays for the build work, which is delivered before go-live. The retainer doesn't start until the 1st of the first full calendar month after you're live, so an unfinished build costs you no retainer.

Yes. Calls are recorded and transcribed · the Voice Agent says so at the start of every call, in every state. Recordings and transcripts land in the Omni portal and they are your data.

The agents flag it. A DM lead who asks for a person and means it, a service or warranty question, a complaint, or a caller who leaves a message becomes an item in the Human Relay inbox in your portal, and you get an email and a text. The agent keeps helping that lead until you step in, so nobody is left waiting on you. Each item carries the summary, the message, the callback number and the full conversation.

Only if you opt in, and only alerts · a lead or caller asked for a person, a message was left, or a thread is about to go back to the agent. Ordinary alerts wait out your quiet hours overnight and arrive as one morning summary. Urgent ones come through. Reply STOP at any time. We never text your customers.

Yes · email hello@l5relay.io and we'll send the standard agreement. These are our standard terms; the agreement you sign carries the same numbers as this page.

Parts of it. The voice runs on Retell, and the DMs run on Meta's official messaging platform through our own workflows and Knowledge Base · the platforms are not the product. The retainer buys the Knowledge Base build and its weekly upkeep, spam and vendor filtering, the monthly script refresh, the Omni portal, monitoring, and a human who answers when something breaks. If you have the time to build and run all of that, you should · most owners we talk to don't.

See every inclusion run live before you sign anything

A 30-minute Clarity Call · we walk the tier that fits, run the live demo on your numbers, and you get a straight answer on fit.

Book a Clarity Call

30 minutes · the system shown live · no deck