New

Turn Missed Instagram DMs into $40K+ Home Theater Projects

L5 Relay's AI responds to every Instagram inquiry instantly: qualifying budgets, booking consultations, and capturing evening leads while you're pulling wire and calibrating systems.

Get in touch

Get in touch

View services

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Our Services

The L5 Relay System for
AV Installers

We engineer complete marketing systems that capture and convert leads 24/7, even while you're in crawl spaces running cable.

Instagram AI Setter

Instantly responds to every DM, qualifies project scope and budget, then books your calendar 24/7 while you're on job sites.

|

Qualify

Respond

Schedule

Instagram AI Setter

Instantly responds to every DM, qualifies project scope and budget, then books your calendar 24/7 while you're on job sites.

|

Qualify

Respond

Schedule

Instagram AI Setter

Instantly responds to every DM, qualifies project scope and budget, then books your calendar 24/7 while you're on job sites.

|

Qualify

Respond

Instagram DM Automation

24/7 AI Setter

Our AI setter responds to Instagram DMs instantly, qualifies budget and project scope, then books discovery calls automatically, capturing those 9 PM Saturday inquiries you're currently missing.

Instant Response

Budget Qualification

Calendar Booking

Authority Positioning

SEO & Social Media

Transform your online presence to rank for "home theater installer [your city]" while positioning you as THE Dolby Atmos expert on Instagram.

Local SEO

Social Management

Authority Building

All Tasks

Active Today

  • Search Visibility Up

    +43% organic traffic this month

  • Instagram Engagement Growing

    2.4K reach per post average

  • Local Pack Featured

    #1 for "AV installer near me"

  • Content Calendar Scheduled

    Next 2 weeks automated

  • Authority Content Published

    Dolby Atmos installation guide

All Tasks

Active Today

  • Search Visibility Up

    +43% organic traffic this month

  • Instagram Engagement Growing

    2.4K reach per post average

  • Local Pack Featured

    #1 for "AV installer near me"

  • Content Calendar Scheduled

    Next 2 weeks automated

  • Authority Content Published

    Dolby Atmos installation guide

All Tasks

Active Today

  • Search Visibility Up

    +43% organic traffic this month

  • Instagram Engagement Growing

    2.4K reach per post average

  • Local Pack Featured

    #1 for "AV installer near me"

  • Content Calendar Scheduled

    Next 2 weeks automated

  • Authority Content Published

    Dolby Atmos installation guide

Lead Nurturing…

New Leads

Project Inquiries

Consultations

Sequence

Follow-up

Convert

Lead Nurturing…

New Leads

Project Inquiries

Consultations

Sequence

Follow-up

Convert

Lead Nurturing…

New Leads

Project Inquiries

Consultations

Sequence

Follow-up

Convert

Lead Generation

Digital Ads Management

Target homeowners actively searching for premium home theater installations with strategic paid campaigns on Google and Meta platforms.

Google Ads

Facebook/Instagram Ads

Lead Generation

Custom Projects

Scale Beyond Referrals

Ready to break through the $5M ceiling? Our Full System tier combines AI automation, content creation, and multi-platform advertising to build predictable project pipelines.

Full Content Creation

Multi-Platform Ads

VIP Support

Hey Marcus!

Your Full L5 System dashboard & weekly schedule

On going project :

Instagram Content Campaign

Week 3 of 4 - Publishing Daily

Schedule

Mo

Tu

We

Th

Fr

Sa

Su

Discovery call

10:00 am to 10:30 am

Facebook Ads Launch

New campaign: Dolby Atmos systems

Hey Marcus!

Your Full L5 System dashboard & weekly schedule

On going project :

Instagram Content Campaign

Week 3 of 4 - Publishing Daily

Schedule

Mo

Tu

We

Th

Fr

Sa

Su

Discovery call

10:00 am to 10:30 am

Facebook Ads Launch

New campaign: Dolby Atmos systems

Hey Marcus!

Your Full L5 System dashboard & weekly schedule

On going project :

Instagram Content Campaign

Week 3 of 4 - Publishing Daily

Schedule

Mo

Tu

We

Th

Fr

Sa

Su

Discovery call

10:00 am to 10:30 am

Facebook Ads Launch

New campaign: Dolby Atmos systems

Our Process

From Missed DMs to Booked Projects in 30 Days

Our proven implementation gets your Instagram automation live fast…because every day without it costs you leads.

Step 1

Signal Analysis

We analyze your current Instagram presence, DM volume, response times, and conversion rates to map your custom automation blueprint.

Analyzing current workflow..

System check

Process check

Speed check

Manual work

Repetative task

Analyzing current workflow..

System check

Process check

Speed check

Manual work

Repetative task

Step 2

Custom AI Setter Build

We build and train your AI Setter on your specific services, pricing tiers, and qualifying questions, understanding the difference between a soundbar shopper and a $40K Atmos buyer.

  • class AutomationTrigger:
    def __init__(self, threshold):
    self.threshold = threshold
    self.status = "inactive"

    def check_trigger(self, value):
    if value > self.threshold:
    self.status = "active"
    return "Automation triggered!"
    else:
    return "No action taken."
    def get_status(self):
    return f"Status: {self.status}"

  • class AutomationTrigger:
    def __init__(self, threshold):
    self.threshold = threshold
    self.status = "inactive"

    def check_trigger(self, value):
    if value > self.threshold:
    self.status = "active"
    return "Automation triggered!"
    else:
    return "No action taken."
    def get_status(self):
    return f"Status: {self.status}"

  • class AutomationTrigger:
    def __init__(self, threshold):
    self.threshold = threshold
    self.status = "inactive"

    def check_trigger(self, value):
    if value > self.threshold:
    self.status = "active"
    return "Automation triggered!"
    else:
    return "No action taken."
    def get_status(self):
    return f"Status: {self.status}"

  • class AutomationTrigger:
    def __init__(self, threshold):
    self.threshold = threshold
    self.status = "inactive"

    def check_trigger(self, value):
    if value > self.threshold:
    self.status = "active"
    return "Automation triggered!"
    else:
    return "No action taken."
    def get_status(self):
    return f"Status: {self.status}"

Step 3

Seamless Integration

We connect Instagram DMs directly to a CRM and your booking calendar, creating one automated flow from first inquiry to scheduled consultation.

Our solution

Your stack

Our solution

Your stack

Step 4

Continuous Optimization

We monitor performance, refine chatbot responses based on what converts, and help you scale marketing efforts as your system matures.

Chatbot system

Efficiency will increase by 20%

Workflow system

Update available..

Sales system

Up to date

Chatbot system

Efficiency will increase by 20%

Workflow system

Update available..

Sales system

Up to date

Case Studies

See How Smart AI Automation Transforms Businesses

See how AI automation streamlines operations, boosts and drives growth.

DRAG TO EXPLORE

DRAG TO EXPLORE

Case Study

"612 Instagram conversations handled automatically. $864,000 in contracts in 5 months. Team stayed focused on installations."

150+ weekly Instagram DMs pulling the team away from closing deals. AI Setter took over all initial conversations, qualifying leads 24/7 while installers stayed on job sites. Result: scalable growth without hiring.

Impact :

$864,000 Total Contract Value

18 Closed Sales

54.7% Qualification Rate

$95,000 Highest Single Sale

Case Study

"612 Instagram conversations handled automatically. $864,000 in contracts in 5 months. Team stayed focused on installations."

150+ weekly Instagram DMs pulling the team away from closing deals. AI Setter took over all initial conversations, qualifying leads 24/7 while installers stayed on job sites. Result: scalable growth without hiring.

Impact :

$864,000 Total Contract Value

18 Closed Sales

54.7% Qualification Rate

$95,000 Highest Single Sale

Case Study

"$215,000 in 30 days. 97 appointments booked automatically. 4 deals closed in the first week."

An AV integration company was drowning in 200+ Instagram DMs weekly with 8-12 hour response times while on job sites. L5 Relay's AI Setter automated 100% of lead qualification and booking, zero manual follow-up required.

Impact :

$215,000 Total Revenue Generated

97 Appointments Set (3.2/day)

$43,000 Average Deal Size

16.7% Close Rate

Case Study

"$215,000 in 30 days. 97 appointments booked automatically. 4 deals closed in the first week."

An AV integration company was drowning in 200+ Instagram DMs weekly with 8-12 hour response times while on job sites. L5 Relay's AI Setter automated 100% of lead qualification and booking, zero manual follow-up required.

Impact :

$215,000 Total Revenue Generated

97 Appointments Set (3.2/day)

$43,000 Average Deal Size

16.7% Close Rate

Benefits

Why AV Installers Choose L5 Relay

We understand your industry, speak your language, and solve the real problems keeping you from scaling.

Industry-Specific Expertise

We understand CEDIA standards, Dolby Atmos, distributed audio, and the difference between $5K and $50K buyers.

Industry-Specific Expertise

We understand CEDIA standards, Dolby Atmos, distributed audio, and the difference between $5K and $50K buyers.

Industry-Specific Expertise

We understand CEDIA standards, Dolby Atmos, distributed audio, and the difference between $5K and $50K buyers.

Transparent Partnership

6-month commitments, transparent pricing, and our 30-Day Satisfaction Commitment for peace of mind.

Transparent Partnership

6-month commitments, transparent pricing, and our 30-Day Satisfaction Commitment for peace of mind.

Transparent Partnership

6-month commitments, transparent pricing, and our 30-Day Satisfaction Commitment for peace of mind.

24/7 Availability

Capture inquiries when homeowners actually shop—evenings and weekends—with AI that responds instantly.

24/7 Availability

Capture inquiries when homeowners actually shop—evenings and weekends—with AI that responds instantly.

24/7 Availability

Capture inquiries when homeowners actually shop—evenings and weekends—with AI that responds instantly.

Time Freedom

Stop answering repetitive questions. Let automation handle qualification while you focus on system design.

Time Freedom

Stop answering repetitive questions. Let automation handle qualification while you focus on system design.

Time Freedom

Stop answering repetitive questions. Let automation handle qualification while you focus on system design.

Premium Brand Authority

Position yourself as the high-end choice, not another contractor competing on price. Two words: Professional Positioning

Premium Brand Authority

Position yourself as the high-end choice, not another contractor competing on price. Two words: Professional Positioning

Premium Brand Authority

Position yourself as the high-end choice, not another contractor competing on price. Two words: Professional Positioning

Growth Without Chaos

Handle 2-3X more leads without hiring additional staff or overwhelming your current team.

Growth Without Chaos

Handle 2-3X more leads without hiring additional staff or overwhelming your current team.

Growth Without Chaos

Handle 2-3X more leads without hiring additional staff or overwhelming your current team.

Pricing

Clear, Transparent Pricing for Every Growth Stage

All packages require 6-month minimum commitment. Setup fees are non-refundable. Ad spend paid separately to platforms.

Foundation

$3,500/month

+ $3,000 setup Minimum Term: 6 months
Ad Platforms: None (organic only)
No Ad spend required*

Choose this plan

Choose this plan

What's Included:

AI Instagram DM Setter (24/7 unlimited messages)

SEO Package

Monthly reporting

Email & chat support

Integration

Popular

$6,000/month

+ $4,000 setup Minimum Term: 6 months
Ad Platforms: 1
Required Ad Spend: $1,500/month min

Choose this plan

Choose this plan

What's Included:

Everything in Foundation, PLUS:

Social Media Management (posting your content)

Digital Ads (1 platform)

Bi-weekly optimization calls

Full L5 System

$8,000/month

+ $5,000 setup Minimum Term: 6 months
Ad Platforms: 2.
Required Ad Spend: $2,000/month min

Schedule a call

Schedule a call

What's Included:

Everything in Integration, PLUS:

Content Creation (30 creds/month)

Digital Ads (2 platforms, daily optimization)

24/7 VIP support

Foundation

$3,500/month

+ $3,000 setup Minimum Term: 6 months
Ad Platforms: None (organic only)
No Ad spend required*

Choose this plan

Choose this plan

What's Included:

AI Instagram DM Setter (24/7 unlimited messages)

SEO Package

Monthly reporting

Email & chat support

Integration

Popular

$6,000/month

+ $4,000 setup Minimum Term: 6 months
Ad Platforms: 1
Required Ad Spend: $1,500/month min

Choose this plan

Choose this plan

What's Included:

Everything in Foundation, PLUS:

Social Media Management (posting your content)

Digital Ads (1 platform)

Bi-weekly optimization calls

Full L5 System

$8,000/month

+ $5,000 setup Minimum Term: 6 months
Ad Platforms: 2.
Required Ad Spend: $2,000/month min

Schedule a call

Schedule a call

What's Included:

Everything in Integration, PLUS:

Content Creation (30 creds/month)

Digital Ads (2 platforms, daily optimization)

24/7 VIP support

Foundation

$3,500/month

+ $3,000 setup Minimum Term: 6 months
Ad Platforms: None (organic only)
No Ad spend required*

Choose this plan

Choose this plan

What's Included:

AI Instagram DM Setter (24/7 unlimited messages)

SEO Package

Monthly reporting

Email & chat support

Integration

Popular

$6,000/month

+ $4,000 setup Minimum Term: 6 months
Ad Platforms: 1
Required Ad Spend: $1,500/month min

Choose this plan

Choose this plan

What's Included:

Everything in Foundation, PLUS:

Social Media Management (posting your content)

Digital Ads (1 platform)

Bi-weekly optimization calls

Full L5 System

$8,000/month

+ $5,000 setup Minimum Term: 6 months
Ad Platforms: 2.
Required Ad Spend: $2,000/month min

Schedule a call

Schedule a call

What's Included:

Everything in Integration, PLUS:

Content Creation (30 creds/month)

Digital Ads (2 platforms, daily optimization)

24/7 VIP support

Testimonials

What AV Installers Say About L5 Relay

Real feedback from home theater companies using our system.

“We were drowning in Instagram DMs 70-100+ per week and converting maybe 10%. Most went unanswered because we were on job sites. With L5 Relay's AI Setter, we're responding instantly 24/7. Our conversion rate jumped to 34%, and we're booking 3-5 consultations weekly without lifting a finger."

Marcus T.

Scottsdale, AZ

“We were drowning in Instagram DMs 70-100+ per week and converting maybe 10%. Most went unanswered because we were on job sites. With L5 Relay's AI Setter, we're responding instantly 24/7. Our conversion rate jumped to 34%, and we're booking 3-5 consultations weekly without lifting a finger."

Marcus T.

Scottsdale, AZ

"We tried Google Ads and got leads, but 90% were tire-kickers asking for prices without understanding what a real Dolby Atmos system costs. L5 Relay's AI Setter pre-qualifies every DM. Now we only talk to homeowners with $50K+ budgets who are ready to move forward. Closed 2 projects in 30 days: $110K total."

David L.

Denver, CO

"We tried Google Ads and got leads, but 90% were tire-kickers asking for prices without understanding what a real Dolby Atmos system costs. L5 Relay's AI Setter pre-qualifies every DM. Now we only talk to homeowners with $50K+ budgets who are ready to move forward. Closed 2 projects in 30 days: $110K total."

David L.

Denver, CO

"Instagram was just a portfolio for us... post a home theater, get some likes, maybe a DM asking 'how much?' With L5 Relay, we restructured our whole profile to prove authority instantly. Now prospects DM us already educated, already qualified. We went from 8-hour response times to instant automated replies that book calls while we're installing systems."

Chris P.

Orange County, CA

"Instagram was just a portfolio for us... post a home theater, get some likes, maybe a DM asking 'how much?' With L5 Relay, we restructured our whole profile to prove authority instantly. Now prospects DM us already educated, already qualified. We went from 8-hour response times to instant automated replies that book calls while we're installing systems."

Chris P.

Orange County, CA

FAQs

Common Questions About L5 Relay

Clear answers about our services, pricing, and terms.

How long until we see booked consultations?

What if we only get 20-30 Instagram DMs per week, not 200+?

What happens if it doesn't work for our business?

Do we have to train or manage the AI daily?

What if clients prefer talking to a real person?

Will this replace my team?

Do I have to change my whole process?

What tools do you use?

What if we’re not very active on Instagram yet?

How long until we see booked consultations?

What if we only get 20-30 Instagram DMs per week, not 200+?

What happens if it doesn't work for our business?

Do we have to train or manage the AI daily?

What if clients prefer talking to a real person?

Will this replace my team?

Do I have to change my whole process?

What tools do you use?

What if we’re not very active on Instagram yet?

Ready to Stop Missing Valuable Leads?

Schedule a consultation to see if L5 Relay is right for your AV business.

Book a free call

Book a free call

© 2025 L5 Relay LLC. All rights reserved.

© 2025 L5 Relay LLC. All rights reserved.